what is news jacking?
Newsjacking is a marketing strategy that involves capitalizing on current events or breaking news in order to promote a product, brand, or service. It involves creating content that is relevant to a recent event and piggybacks on the buzz and attention generated by the event in order to reach a wider audience and increase visibility for the brand.

Newsjacking can be done through various channels, including social media, blogs, and traditional media. The goal is to insert the brand into the conversation around the event in a relevant and meaningful way, thereby increasing brand awareness and engagement with the target audience.