MarTech (Marketing Technology) refers to the use of technology to support and improve marketing efforts. It encompasses a wide range of tools, platforms, and software designed to automate and streamline various marketing activities, such as data management, customer engagement, lead generation, and analysis.

MarTech solutions can help marketers to better understand their target audience, create and distribute personalized content, measure the impact of their marketing campaigns, and optimize their efforts for maximum impact. This can lead to improved customer experiences, increased efficiency and productivity, and ultimately, better business results.

Examples of MarTech include marketing automation software, customer relationship management (CRM) systems, social media management tools, analytics and reporting tools, and many others. The MarTech landscape is constantly evolving and new technologies are being developed all the time, so marketers must stay up-to-date with the latest trends and developments to remain competitive.