why should i work with KPIs?
Working with KPIs is important because it allows you to:

Track progress: By measuring and tracking KPIs, you can see how your affiliate program is performing and determine whether it is meeting your goals and objectives.

Make data-driven decisions: KPIs provide a clear picture of your program’s performance, enabling you to make informed decisions to optimize results.
Identify areas for improvement: By tracking KPIs, you can identify areas where your program is underperforming and implement changes to improve results.

Allocate resources effectively: By understanding which KPIs are most important to your program’s success, you can allocate resources where they will have the biggest impact.

Communicate results: KPIs are a valuable tool for communicating the results of your affiliate program to stakeholders, including advertisers, affiliates, and investors.

In summary, working with KPIs is critical for the success of your affiliate program. By tracking and measuring performance, you can make data-driven decisions to optimize results and achieve your goals.