what is the advantages and disadvantages of CPM?

Advantages of CPM (Cost per Thousand Impressions):
Brand Awareness: CPM is a good pricing model for advertisers looking to build brand awareness, as it focuses on generating impressions rather than clicks or conversions.

Reach: CPM allows advertisers to reach a large audience, as they pay for every impression, regardless of whether it leads to a click or conversion.

Predictable Costs: With CPM, advertisers know exactly what they’re paying for each impression, making it easier to predict and manage their advertising budget.

Disadvantages of CPM:
Low Conversion Rates: CPM focuses on generating impressions, so there’s no guarantee that these impressions will result in clicks or conversions.
Cost: CPM can be less cost-effective than other pricing models, such as CPC or CPA, which only charge the advertiser when a specific action is taken by the user.

Inefficient for Direct Response: CPM is less efficient for advertisers looking for a direct response from their advertising, such as sales or leads.
In conclusion, CPM can be a good pricing model for advertisers looking to build brand awareness and reach a large audience, but it may not be the best option for those looking to generate direct responses or drive sales.

It’s important to consider the goals and objectives of the advertising campaign when choosing a pricing model.