what is performance?
Performance refers to the effectiveness or efficiency of a particular action, process, or system in achieving its intended goals or objectives. In the context of affiliate marketing, performance refers to how well an affiliate program is delivering results, such as generating sales, leads, or clicks, and how well it is meeting its goals, such as increasing revenue or market share.

Performance can be measured through various KPIs (key performance indicators), such as conversion rate, cost per acquisition, return on investment, and others. Measuring and tracking performance is essential for optimizing results and making data-driven decisions to improve the effectiveness of an affiliate program.